white paper
The perfect storm : A CEO’s guide to resale
A CEO’s guide to resale
This white paper explores why resale is becoming a strategic priority for fashion brands facing overproduction, economic pressure and growing sustainability demands.
It provides a clear business case for resale, backed by data, market insights and concrete use cases.
Designed for decision-makers, it helps brands understand how to turn resale into a driver of growth, customer loyalty and circularity.
In this guide:
Why the fashion industry is entering the resale era
Overproduction, margin pressure, and the rise of ultra-fast fashion are pushing brands to make resale a core strategic growth lever.
The rise of a new customer profile and evolving buying behaviors
Brands now serve both loyal customers and platform-driven shoppers, while losing data, insight, and control to third-party marketplaces.
The key business and sustainability benefits behind a resale strategy
Resale drives incremental revenue, repeat purchases, and full product traceability, while supporting regulatory and sustainability compliance.
How to identify the resale model that best fits your brand
Choosing a resale model aligned with brand positioning, supported by the right tech and logistics partners, makes resale scalable and controlled.
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