FAUME announces the signing of Soeur as a new client for its second-hand solution

PRESS RELEASE

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Sœur chooses FAUME to launch its second-hand platform

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PARIS, 26/02/2025 – Sœur, the fashion brand known for its timeless elegance, announces the launch of Sœur Second Hand, its second-hand platform, in collaboration with FAUME, the European leader in resale solutions for fashion brands.

Available today in 14 European countries, this initiative aligns with Sœur’s commitment to a more circular and sustainable fashion industry. At the same time, the brand is also introducing an in-store buyback service across 28 retail locations, enabling customers to give their favorite pieces a new lease on life.

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A new chapter to extend the story of Sœur’s collections

"Giving a second life to our iconic pieces, extending their story, and embracing a more circular fashion model: Sœur Second Hand is a key milestone for us, complemented by an in-store buyback service already available in our boutiques."
— Léa Moraly, E-commerce Director at Sœur

Thanks to FAUME, Sœur can now offer its customers a seamless, high-quality resale experience that meets the brand’s aesthetic standards and core identity.

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A second-hand platform designed for Sœur customers

With the launch of Sœur Second Hand, the brand opens a new chapter, creating a virtuous cycle between past and present collections. Through this service, customers can:

-Sell and buy second-hand Sœur pieces, with guaranteed authenticity and quality.

-Enjoy an in-store buyback service, with a simple and streamlined process available in 28 retail locations.

-Access the platform in 14 countries, including France, Germany, the Netherlands, Belgium, Spain, and Italy.

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FAUME: A key technology partner to structure the second-hand offering

"We are thrilled to support Sœur in this ambitious launch, which combines both physical retail and digital innovation. This project is a testament to how second-hand has become a powerful strategic tool for brands looking to merge desirability with responsibility."
— Aymeric Déchin, CEO of FAUME

With FAUME’s technology, Sœur Second Hand benefits from a tailor-made solution to streamline the resale process, ensuring a smooth experience for customers while integrating seamlessly into the brand’s ecosystem.

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About FAUME

FAUME is the go-to technology partner for fashion brands looking to profitably engage in the second-hand market. Through its platform, FAUME creates optimized resale experiences for both sellers and buyers, allowing brands like Sandro, Aigle, and Hugo Boss to turn circularity into a sustainable growth opportunity.

🔗 For more information: https://www.faume.co/fr

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About Sœur

Sœur is a French fashion house that embodies a timeless and refined style, balancing elegance and simplicity. Since its inception, the brand has been dedicated to creating pieces that stand the test of time, designed to accompany women in their daily lives. With the launch of Sœur Second Hand, the brand reinforces its commitment to a more circular and responsible fashion approach.

🔗 Discover the platform: secondhand.soeur.fr

📩 Press Contact:
Nicolas Viant – FAUME
press@faume.co

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