Ba&sh boosts sustainability and customer engagement with resale solution
With FAUME, ba&sh rapidly scaled its resale program, driving strong trade-in growth, higher store traffic, and new customer acquisition through an integrated circular model.
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What Ba-sh measured
Ba-sh established a seamless resale model to extend the lifecycle of their products, reinforcing their commitment to eco-friendly practices while engaging their community in a new way.
+130%
Trade-ins
Strong surge in trade-in activity in the first weeks
+600
Sellers
Significant increase in customer participation vs. 2023
+ Store traffic
Pilot stores
Higher traffic driven by in-store trade-in service
Access the key insights from the case study:
Resale strengthens brand ecosystem
Second-hand is not a separate channel but an integrated extension of the brand experience
Sustainability drives engagement
Environmental commitment becomes a powerful lever for customer participation
Operational simplicity matters
Smooth integration is key to scaling resale without disrupting operations
Community activation boosts performance
Targeted communication accelerates adoption and seller recruitment
Seamless System Integration
Resale fully connected to existing brand infrastructure
Brand-consistent Experience
Resale aligned with ba&sh identity and standards
Targeted Community Activation
Marketing strategy focused on sustainability messaging
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