How Maison 123 increased its revenue by 5% in just one year thanks to secondhand sales ?

In collaboration with FAUME, Maison 123 launched an ambitious secondhand program, combining sustainability and performance. The results: nearly 30,000 items collected in the first year, 70% of which came through its stores, and 5% of its revenue now generated by this initiative.

In-Store Trade-In
Resale

‍Use Case

Retail

Customer since

2022

Feature usage

in-store trade-in

Key Results

- 5% of revenue attributed to secondhand sales

- 99% usage rate of gift cards

- Average upsell rate of 30% linked to gift vouchers

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The challenge

  1. Building an attractive and high-quality secondhand offer
  2. Expanding revenue streams
  3. Encouraging customers to reinvest in current collections
  4. Strengthening commitment to circular fashion

The solution

  1. Simultaneous deployment online and in-store
  2. Focus on physical stores
  3. Smooth customer journey with gift cards

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Maison 123

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