How Maison 123 increased its revenue by 5% in just one year thanks to secondhand sales ?

In collaboration with FAUME, Maison 123 launched an ambitious secondhand program, combining sustainability and performance. The results: nearly 30,000 items collected in the first year, 70% of which came through its stores, and 5% of its revenue now generated by this initiative.

In-Store Trade-In
Resale

Use Case

Retail

Customer since

2022

Feature usage

in-store trade-in

Key Results

- 5% of revenue attributed to secondhand sales

- 99% usage rate of gift cards

- Average upsell rate of 30% linked to gift vouchers

The challenge

  1. Building an attractive and high-quality secondhand offer
  2. Expanding revenue streams
  3. Encouraging customers to reinvest in current collections
  4. Strengthening commitment to circular fashion

The solution

  1. Simultaneous deployment online and in-store
  2. Focus on physical stores
  3. Smooth customer journey with gift cards

Discover the full story behind our success! Download the complete case study now. Don't miss out on the insights—get your copy today!

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Maison 123

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+32%
growth in sells
+32%
growth in sells
+32%
growth in sells

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