The context:
Founded by Evelyne and Ilian Chetrite in 1984, Sandro is a well-known brand within the accessible luxury sector. With over 50% of its collections being made more responsibly, Sandro’s commitment to sustainability became a strategic priority. In 2021, the brand decided to partner with FAUME to launch a secondhand service, starting with the French market. The initiative was part of a broader push by the SMCP Group to promote more responsible fashion, including recycling materials and developing rental services.
The objectives:
Sandro aimed to adapt to the evolving preferences and consumption patterns of European customers by increasing their Trade-In capacity and expanding their secondhand service internationally. The brand also sought to enhance customer satisfaction and boost their sustainability efforts in alignment with their parent company, SMCP Group.
The challenge:
- Adapt to the evolving preferences and consumption patterns of our European customers
- Increase our trade-in capacity and ability to build up a wide and attractive second hand inventory
The solution:
- Open a multilingual site in just a few weeks
- API connections with Sandro ERP
- A performance monitoring dashboard to measure the success of the project
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