How does Bellerose’s second-hand program contribute to increasing customer lifetime value
Discover how Bellerose turned resale into a powerful loyalty driver across all customer segments.
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What Bellerose measured
The evolution of their annual order value was compared between those who repeatedly used the take-back service between 2023–2024, and those who never used
+69%
AOV (low-tier customers)
Occasional buyers became more loyal and increased spend
+37%
AOV (mid-tier customers)
Strong reactivation and higher repeat purchase value
+28%
AOV (high-value customers)
Sustained spend growth among top customers
Access the key insights from the case study:
Resale as a loyalty engine
Second-hand is not only acquisition-led — it significantly increases customer lifetime value
Circularity drives higher spend
Customers engaging with take-back programs consistently increase their annual order value
All customer tiers benefit
From low to high-value customers, resale strengthens long-term engagement
Physical touchpoints matter
In-store collection points play a key role in scaling participation
Integrated Take-back Network
In-store collection points drive most returns efficiently
Phased International Rollout
Gradual expansion across Belgium, France, and the Netherlands
CRM-driven Analysis
Customer segmentation enables precise measurement of impact
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