Soeur’s resale program attracts thousands of buyers
Secondhand market as a growth lever: 50% of Soeur’s second-hand buyers are new or reactivated in less than a year
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What Soeur measured
Soeur needed a new growth channel that complemented rather than competed with full-price offerings.
+43%
New customers
Resale brings in a large share of first-time buyers
+51%
New or reactivated buyers
Over half of buyers are new or recently re-engaged
+8%
Reactivated customers
Resale helps win back inactive customers
Access the key insights from the case study:
Resale as a growth channel
Beyond sustainability, resale becomes a measurable lever for acquisition, reactivation, and overall CRM performance
A powerful acquisition driver
Second-hand attracts a new audience, with a significant share of buyers who had never engaged with the brand before
Reactivation through new entry points
Resale creates low-barrier opportunities for dormant customers to reconnect with the brand and purchase again
Omnichannel visibility drives performance
Combining website prominence, social media, and CRM activation maximizes exposure and converts interest into measurable results
Strong Website Visibility
Clear access to resale directly from the homepage
Omnichannel Activation
Social, paid campaigns, and CRM drive traffic
Seamless Omnichannel Experience
Online and in-store integration boosts engagement
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