Kids around partners with FAUME to launch innovative secondhand program "Second round"

Press Release

Kids around Launches Second-Hand Program in Partnership with Faume

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Paris, September 25, 2024 — Kids around, the multi-brand platform dedicated to children's fashion, is thrilled to announce the launch of its second-hand program in partnership with Faume, the European leader in cutting-edge resale technology for the fashion industry. This partnership marks a new milestone in Kids around's commitment to sustainable fashion, enabling parents to extend the life of their children’s clothes while contributing to the planet.

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Second Round, the name of this new service, allows customers to buy and sell second-hand items from a curated selection of iconic brands such as Billieblush, Boss, Carrément Beau, Karl Lagerfeld Kids, and more. Thanks to Faume’s technological expertise, Kids around can offer its customers a seamless buying and selling experience fully integrated into its platform.

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"We are delighted to partner with Faume for the launch of our Second Round program. This strategic partnership aligns perfectly with our mission to provide our customers with more responsible fashion options," said Barbara Gendre, Communications Director at Kids around. "Faume provides a turnkey solution tailored to our needs, boosting the circular economy in the children’s fashion sector."

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Faume, renowned for its real-time inventory management, dynamic pricing, and seamless integration with existing systems, is proud to support Kids around in this initiative.

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"We are honored to support Kids around in their commitment to more sustainable fashion," said Aymeric Déchin, co-founder and CEO of Faume. "Our mission is to simplify the implementation of second-hand programs for brands and deliver a seamless shopping experience to consumers. This partnership underscores the growing importance of the circular economy, even in children’s fashion."

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Second Round is now available on the Kids around e-commerce platform in France, offering parents more responsible and accessible options to dress their children. This service not only aims to reduce textile waste but also promotes a more thoughtful and sustainable approach to consumption.

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About Faume
Faume is the leading technology partner for fashion brands looking to profitably tap into the second-hand market. Through its platform, Faume creates exceptional resale experiences for both sellers and buyers, helping brands unlock new market opportunities while aligning operations with sustainability goals. Visit www.faume.co for more information.

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About Kids around
Kids around is a multi-brand platform specializing in children’s fashion. Offering a carefully curated selection of prestigious brands, Kids around is committed to providing high-quality clothing while embracing responsible and sustainable practices.

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Press Contact
Nicolas Viant
Faume
Press@faume.co

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