Faume accelerates its growth in Europe with a €8M funding round and expansion into the UK and Italy.

PRESS RELEASE

‍

Paris, April 10, 2025 – , the leading resale platform for premium and luxury fashion brands, co-founded in July 2020 by Aymeric Déchin, Nicolas Viant, Jocelyn Kerbourc’h, and Lucas Patricot, has announced a new €8 million funding round. This investment is led by Amundi Private Equity Transition Juste, along with historical investors Daphni and Bpifrance, via its Digital Venture fund.

‍

Driving growth across Europe and scaling circular fashion

This new round will support Faume’s European expansion, particularly in the UK and Italy. The company recently signed a first partnership in the UK with iconic fashion house Victoria Beckham. Italy is also showing strong signals of transition, with several major announcements from heritage brands expected later this year.

Faume already supports several of its French brand clients across Europe — in Germany, the Netherlands, Belgium, Spain, and Italy — in line with their development priorities. Since launch, Faume has enabled the resale of over 300,000 second-hand premium fashion pieces, with more than 40% sold outside of France. In 2024 alone, the platform helped avoid over 4,200 tCO2 emissions by extending product lifespans in one of the most carbon-intensive industries.

This €8M round will allow Faume to strengthen its sales and tech teams. With the goal of supporting 150 brands within four years, Faume also plans to launch its proprietary Dynamic Pricing AI by 2025 to help brands offer more competitive resale prices compared to marketplaces.

‍

“The second-hand market is booming, but fundraising doesn’t mean success on its own. At Faume, we show daily that resale is a lever for brand resilience — combining sustainability and profitability across the board. Our solution, already adopted by more than 45 leading brands, proves that building a resale model is not only possible and valuable, but also drives long-term performance,”
— Aymeric Déchin, CEO of Faume

‍

Trusted by the most forward-thinking fashion brands

Faume works today with more than 45 brands, including Isabel Marant, Soeur, Lacoste, ba&sh, Victoria Beckham, Ami Paris, Aigle and Balzac Paris.

“We’ve long defended a vision of sustainable fashion built on timeless style. Soeur Second Hand, launched with Faume, is a key step in our journey. We're pleased with the rollout and proud to offer a premium in-store take-back service. Already available in 14 countries, it reflects our commitment to circular and conscious fashion,”
— Freja Day, Managing Director at Soeur

‍

Helping brands reclaim their second-hand market

Second-hand sales are growing 20 times faster than new fashion sales, already representing 20% of online fashion purchases in 2024. According to ThredUp x GlobalData, the global second-hand market will reach $350 billion by 2028, with a 12% annual growth rate.

Premium brands want to seize this momentum — without compromising their image or losing control over distribution. Faume offers them a branded resale model with full visibility and customer ownership.

Faume’s proprietary technology and integrated operations allow brands to:

• Launch resale under their own name and branding
• Deliver a premium, seamless customer experience
• Retain full control over pricing, image, and inventory
• Operate a profitable circular model, embedded into their own ecosystem

‍

About Faume

Faume enables fashion brands to activate branded resale channels in just 4 to 8 weeks. With no technical or logistical burden, Faume’s white-label solution unlocks new revenue streams, builds loyalty, and boosts customer acquisition. Over 40 leading brands, including Sandro, Lacoste, Isabelle Marant, ba&sh, Aigle, G-Star and AMI already trust Faume across their European operations.

‍

About Amundi

Amundi is the leading European asset manager and one of the world’s top 10, managing €2.2 trillion as of 31/12/2024. Backed by Crédit Agricole, it serves 100 million clients globally with a full range of investment solutions and a deep commitment to responsible finance

‍

About Daphni

Daphni is a B Corp venture capital firm investing from seed to Series A in sustainable and breakthrough technologies. Its portfolio includes Back Market, Swile, Hubcycle, and Geev. Daphni is also behind Dastore (with Carrefour) and Time4, a fund dedicated to inclusive entrepreneurship.

‍

About Bpifrance Digital Venture

Bpifrance Digital Venture backs high-potential tech startups in Seed to Series B. With €720M under management, it has invested in over 120 companies including Mistral AI, Meilleurs Agents, and Talentsoft. It is part of Bpifrance Investissement and helps shape the future of the French tech ecosystem.

‍

Participants:

Company

‍FAUME (Co-founders): Aymeric Déchin, Nicolas Viant, Lucas Patricot, Jocelyn Kerbourc’h

‍

Company Advisors
‍

Cambon Partners: Romain Dehaussy, Baptiste Caron
Orrick (Legal): Benjamin Cichostepski, Johann Jabes
ACL (Financial): Benjamin Larrere, Marc Antoine Flageul

‍

Investors
‍

Amundi Impact Investing: Yves Hausmann, Paul Mauduit
Daphni: Shabir Vasram
Bpifrance Digital Venture: Clémentine Boussac

‍

Investor Advisors
‍

Veil associés (Legal, Social & Tax): Vincent Ramel
Goodwin (Legal): Louis Tasle d’Heliand, Anne-Charlotte Riviere
Oderis (Finance): Julien Latrubesse
DNG (Strategy): Benjamin Huteau
I-Care (Impact): Régis Cornélie
Vaultium (Tech): Philippe Thomas

‍

‍

Media contacts:

• Faume – Tygénia El-Khattabi: tygenia@elkh.fr
• Daphni – Aurélie Van Peteghem: aurelie@daphni.com
• Amundi – Daniele Bagli: daniele.bagli@amundi.com
• Bpifrance – Juliette Fontanillas: juliette.fontanillas@bpifrance.fr

‍

‍

[1] Source: IPE "Top 500 Asset Managers" published in June 2024, based on assets under management as of 31/12/2023.[

2] Data: Amundi as of 31/12/2024.

[3] Locations: Boston, Dublin, London, Milan, Paris, and Tokyo.

‍

‍