Sud Express partners with FAUME to launch secondhand fashion platform, promoting sustainability in style
Press Release
Sud Express Partners with FAUME to Launch Secondhand Fashion Platform, Promoting Sustainability in Style
PARIS, September 23rd, 2024— Sud Express, the iconic Parisian fashion brand known for its refined and timeless women's wear, is proud to announce the launch of its new secondhand platform in partnership with FAUME, Europe's leading B2B resale technology provider. This collaboration marks a significant step toward Sud Express' commitment to sustainability and circular fashion.
Since its founding in 1987, Sud Express has been synonymous with elegance and simplicity, offering high-quality pieces that capture the essence of Parisian style. Today, the brand is taking its dedication to quality and timeless fashion to the next level by embracing a circular business model, providing customers the opportunity to rediscover classic Sud Express styles while making eco-friendly fashion choices.
FAUME’s innovative resale solution allows Sud Express to seamlessly integrate pre-owned products into its e-commerce channels, offering features such as automated dynamic pricing, real-time inventory management, and an integrated market place for pre-owned fashion. This partnership not only supports Sud Express in enhancing customer engagement but also reinforces the brand’s efforts to minimize environmental impact by reducing waste.
“Sud Express’ decision to join the circular fashion movement highlights the growing importance of sustainable business practices,” said Aymeric DECHIN, Co-founder and CEO at FAUME. “Our secondhand solution empowers brands to embrace re-commerce, creating new revenue streams while promoting eco-conscious consumption. We’re excited to support Sud Express on this journey.”
The new secondhand platform is now live, inviting fashion enthusiasts to explore a curated selection of pre-loved pieces that retain the timeless appeal of Sud Express. Customers can shop with confidence, knowing they are making sustainable choices without compromising on style.
About FAUME
FAUME is Europe's leading resale technology partner, empowering brands to unlock profitable secondhand markets. Our AI-powered resale platform offers dynamic pricing, on-brand re-commerce websites, in-store buyback, seamless integration, omnichannel sales support, and more. FAUME enables brands like Hugo Boss, Sandro, and Isabel Marant to optimize operations, enhance customer experiences, and achieve sustainable growth. Visit http://www.faume.co/en for more information.
About Sud Express
Express Founded in 1987, Sud Express is a Parisian fashion brand dedicated to offering refined and timeless pieces for women. With a focus on elegance, simplicity, and quality, Sud Express creates stylish clothing that embodies the spirit of Parisian fashion. The brand is committed to sustainability, continuously seeking innovative ways to reduce its environmental footprint.
Press Contact:
Nicolas Viant
FAUME
press@faume.co
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